Disneyland Rolls Out Face Recognition The Happiest Place on Earth just got a bit creepier. The Walt Disney Company announced this week that visitors to its Disneyland Park and Disney California Adventure Park will have the option to “choose” to enter the park through a lane that’s equipped with face recognition technology. While the company says subjecting yourself to face recognition is “entirely optional,” it notes that “you may still have your image taken” if you enter the parks through lanes without face recognition systems. Disney’s face recognition, like many others, works by converting images of people’s faces into a numerical value, which can then be used to match faces in other images. The company says these numerical values will be deleted after 30 days, “except in cases where data must be maintained for legal or fraud-prevention purposes.” Face recognition systems are widely used across the United States and the world. Law enforcement agencies frequently use the technology, but it has also proliferated into everyday aspects of life, from airports to MLB and NFL stadiums to Madison Square Garden.