Billions? Trillions? Ummmm, anyway…

The reason is because they aren’t idiots, it works or they wouldn’t do it. The issue with car insurance (and I assume this is what you are talking about since they bombard me also) is that it is a commodity. Let’s face it, they are all the same and heavily regulated by states. The only way they can grab customers is by the “plant our name in your head” method and that requires yelling at you constantly.

That said I HATE those ads. Geico has now been replace by Liberty Mutual as the most annoying company.