Yeah, modern politics and big corporations can’t be adequately explained by stupidity though. At a certain point malice and greed are the only plausible explanations.
In this situation with D Brand, stupidity does seem adequate. It’s a lot of stupidity, but definitely not an unbelievable amount, especially since they’ve been doing similar things without it really biting them in the ass until now.
Although, I guess whether or not it is just a PR stunt there was a certain amount of shadiness happening. Either directed at the public if it was, or intending to make unlicensed profit off of Valve’s IP if it wasn’t.