As the company implies, some of the offending ads got past Meta’s new AI technology. Initially, the TTP researchers found around two dozen ads displaying the abusive content. However, hours ahead of publication, the researchers discovered around 30 more. Many of these ads had been published after WIRED first asked Meta about the content, with multiple ads being live and shown to accounts at the time researchers discovered them.

Everyone involved in the process for those ads needs to be on a sex offender registry at a minimum. The entire company needs to be shut down for a few months while they are searched thoroughly for any more signs of CSAM distribution.