I used to go to Chipotle occasionally and feel bad about it. Then, I moved onto the same block as one, and it is the world’s worst Chipotle. Like, “The cashier tried to fight me when I told him he forgot to put meat in there” bad. 20% of the reviews mention food poisoning bad. Like, “They simply didn’t give me any food after I paid and claimed I didn’t order” bad.

So anyway I’m max distance from the nearest good branch, meaning I’ve accidentally been boycotting for years. Shouldn’t be hard to keep the trend going indefinitely.