Better Offline (www.betteroffline.com) had an episode recently talking about how private equity has been killing journalism. This seems like a case for the site offering a subscription rather than just giving up. Video game journalism is kind of uniquely positioned to move to that model, especially something niche like a site that covers retro gaming. If they do it well, and I assume they do, their audience is likely willing to pay a few bucks a month for their work.