I haven’t played Baldur’s Gate 3, but the game seems to have done quite well by being a well thought out and executed game.

I tend to avoid advertising as much as possible, so I mostly hear about stuff through Lemmy/reddit and have no idea if there was a massive budget for commercials, events, billboards etc etc.

It’s pretty rare that a really good game/movie slips through the cracks, not saying that these companies shouldn’t advertise - but a quality product will end up advertising itself through word of mouth.

Would be pretty interesting to see what kind of games companies would produce if most of the marketing budgets were largely spent on improving game quality and experiences instead.