that looks like a console

Not just looks, but provides the UX of a console. So you buy it, plug it up, log in, and immediately start playing. Even consoles don't provide that streamlined UX anymore, but ppl want all the benefits console used to provide with all the benefits PC gaming provides now. But the key part is the PC benefits don't get in the way of the ease of it. You don't have to install or administer a linux distro, you don't have to twiddle settings for every game (unless you want to), etc