This whole pan thing screams upper management.

Like, the whole company did stuff the way it would work best, everything was fine, until some assistant bloke somewhere answered a question from some super important walking suir honestly without thinking too much of it. Big mistake.

That upper management guy then noticed that what the company was doing didn't "match their strategy paper for the current fiscal year (it did) and was presented to them differently (it wasn't)". He then had his staff fly into action in a wild outlook-driven frenzy, not listening to any counter by anyone, because "Mr. UpperManagemenGuy has instructed, so..."

In a blind effort to not draw the ire of Management, departments started bending and breaking stuff left and right so it would fit into managements fever dream of the "integrated customer". A customer, who bought each and every PlayStation thing because mighty management forced an account onto them. Because that's what's really important to people.

Thats usually what happens in corporations, when we see this weird hotchpotch of almost panicked ad-hoc decisions and revisions on what was already decided and working.