I want to block them and not be tracked by them.

Nothing about this change inhibits your ability to block ads.

So where is my choice as the user of the browser that is running on my machine and using my internet connection and tracking my data?

That’s the thing: it’s NOT tracking YOUR data. Nothing about this ties data to you. It’s in the name: Privacy-Preserving Advertising.

If you think this will make one iota of difference in advertiser behavior then you must have been born yesterday.

And yet you’ve forgotten to wish me a happy birthday. How rude! 😤