It’s not what makes them money so they don’t really have the business incentive for maximizing hardware sales that leads to a relentless pushing out of new versions of their hardware that are barely better than the last one and all manner of tricks for early obsolescence of older devices (things like purposeful OS and App under-performance and even incompatibility with older versions of the hardware).

Also in the big picture of gaming the Steam Deck is tiny and in its early stages, so business-wise is not the time to go down a strategy of relentless new hardware versions and enshittification, quite the opposite.

Absolutely, they’re doing the right thing and as the right thing aligns with their business objectives it’s a bit wishful thinking to claim its because they care so much about their customers as people.