A bank tried this a few years back. Sunk who knows how much money into selling it to the customers. Gave it a name, created a persona for it, develop an image and face and plastered it wherever they could find a place to advertise it.

It was such a horrible failure the bank was quick to revert it they went back to an automated menu with chopped wording sounding as if it was made in the 90’s.

Priceless.