Comment on Google just made it easier to turn off personalized search results

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seaQueue@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

This change makes Google suck a tiny bit less by empowering users to disable some of the surveillance driven adtech in search results.

Is it a meaningful improvement in how Google operates at scale? No, not really. The DOJ is advocating the complete breakup of Google, the divestiture of Android and Chrome as well as reining in Google’s AI training data scraping - turning off personalization more easily doesn’t even register on that scale.

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