Not to be a dick, and I clearly have not read the rest of the article’s author’s writing, but these two items go together.

Our brand-awareness shrunk into obscurity.

If you’re curious, I’m sorry to disappoint. I haven’t name-dropped, nor will I now or in the future.

A useful way to market is to have the engineers post shit online that is true. Is it a huge market driver? Beats me. I know I like my software crafted with care and try to patronize the companies that do it.