No new impact, because the ruling is about online marketplaces, which pre-scan / moderate every new posting anyway due to multiple legal obligations that exist already. TechCrunch analysis says that the ruling is too broad and applies out of this context but I don’t see it there and the case they’re making isn’t very solid. I think they recognise this as an attack on how ad industry works because checking if the ad is legal before allowing it would be a huge boon to societies worldwide, but also an enormous cost for companies selling ad-spaces.