SoupBrick@yiffit.net 11 months ago
Advertising. They make it seem like the best thing since sliced bread so if someone is considering changing providers, that company comes to mind. The more they repeat it the more likely people are to think of it when considering options. It doesn’t work on everyone, but this tactic has enough supporting data for them to keep dumping money into it.
gregorum@lemm.ee 11 months ago
another one of those write-off business expenses is the tremendous amount of money spent lobbying to keep regulations regarding advertising (and other unseemly business practices) at bay.