The hype goes both ways. Its fine as a further abstraction of search but its energy usage is still concerning although I hope hardware technology will reduce that. Its generative funtion can be useful but is disengenous and so far cannot replace actual talent. It can also be a crutch as one becomes out of practice. That being said with folks that lack talent like myself it can be very helpful when you simply don’t have or can’t afford someone to help you. Its certainly going to improve and not go anywhere. Avoiding it would be like avoiding web searching to find answers in the aughts.