Reality is covid changed the way they did it, that and many stores closing on Thanksgiving. Then they realized they could still make a similar amount of money with less risk to people and property. And with digital retail becoming more popular they'll lose less product to theft and damages if you ship from a warehouse or have a personal shopper get it for you and bring it to your car instead of going into an overcrowded store.

Employees are less stressed, everyone is safer, and sales numbers are the same or better.