Antitrust challenge to Facebook's 'superprofiling' finally wraps in Germany — with Meta agreeing to data limits

A multi-year competition challenge to Facebook (aka Meta), which saw Germany’s antitrust authority become a pioneering champion for privacy rights in 2019 after it sought to block the social media giant’s ‘superprofiling’ of users on the grounds that consentless cross-site tracking of users is an “exploitative abuse” of Facebook’s monopoly position, finally concluded Thursday with Germany’s federal competition regulator, Bundeskartellamt, announcing the procedure’s end.