• Global VR headset shipments fell 12% YoY in 2024, marking their third consecutive year of declines due to the continued weak consumer demand.
  • Meta continued to dominate the global VR market in 2024, capturing 77% of the shipments.
  • In Q4 2024, the availability of the Meta Quest 3S boosted Meta’s market share to 84%.
  • Shipments of Apple’s Vision Pro declined in Q4 after the initial hype. However, its enterprise sales saw an uptick.
  • The global AR smart glasses market faced challenges in 2024, but we expect that the integration of AR and AI, along with new market entrants, will drive over 30% YoY growth in shipments through 2026.