Submitted 9 months ago by realcaseyrollins@narwhal.city to moviesandtv@lemm.ee
https://awfulannouncing.com/volume/colin-cowherd-not-worried-future-cable-tv.html
"Cable TV is all sports and occasionally politics. So people say cable TV is dying, f*** it is. My ratings are up 40 percent."
https://awfulannouncing.com/volume/colin-cowherd-not-worried-future-cable-tv.html
His argument is that while tv viewership overall is down, it’s increasing for sports and sports commentary, which benefits him since sports no longer have to split time with other programming.
Though the article did not address streaming platforms increasingly picking up sports.
As long as major sports deals for events like the college football playoffs are tied to linear networks, the ratings for linear sports channels will always be high. In the future though, I think the linear networks will need to move more to a sports talk format, to be more similar to something like Fox News or CNN but for sports. It's important that he's right about cable news ratings not suffering the same ratings losses as linear scripted channels.
Steve@communick.news 9 months ago
I can see cable and broadcast TV having a very long tail. I mean, radio is still even a thing.
The market simply won’t support hundreds of dollars per month. The smaller channels will die. The big ones will become small. But it will last for a couple more decades at least.