A new Paramount Mountain spot for Paramount+ and Pluto TV's first Super Bowl ad are on tap for Super Bowl Sunday.
Maybe spend that money on fixing your app instead.
Paramount Hopes the Super Bowl Can Power Up Its Streaming Business
Submitted 6 months ago by realcaseyrollins@narwhal.city to moviesandtv@lemm.ee
Comments
Itsamelemmy@lemmy.zip 6 months ago
realcaseyrollins@narwhal.city 6 months ago
Is it that bad? Me and @marbleturtle@theres.life and our dad have used the app without many issues.
DestroyerOfWorlds@sh.itjust.works 6 months ago
are we more sick of streaming services or superhero movies?
realcaseyrollins@narwhal.city 6 months ago
Superhero movies, unironically
I think deep down we actually like both but to many of the ones we're offered are mediocre
autotldr@lemmings.world [bot] 6 months ago
This is the best summary I could come up with:
The state of the streaming business can be summed up in the very beginning of the new Super Bowl commercial for Paramount+: “On Paramount Mountain, the stakes get higher.”
With the streaming business at a tipping point, as Netflix pulls ahead of the pack and everyone else is scrambling to turn a profit, Paramount Global is betting that the single biggest TV event of the year, the Super Bowl, can help propel its streaming business over the metaphorical peak.
The company is planning a new installment of its Paramount Mountain campaign, in what it is calling its “most star-studded chapter yet,” and is unveiling a new brand identity for the free streaming service Pluto TV, hoping to convince some of the 100 or so million viewers to give the FAST service a try in what will be its first-ever Super Bowl ad.
After failing to tame the peak, Stewart dons old-time football gear and grabs the one character with a football-shaped head to see if that can help them get over-the-top.
As for Pluto TV, it is launching its new brand identity with a Super Bowl spot about a “couch potato farm.”
“I think that what we’re gonna see the Super Bowl for Pluto TV is the culmination of many months of work, as we worked on a brand identity refresh for Pluto TV, and a set of spots where the hero spot that’ll debut in the game we think again will really entertain audiences,” DiMeglio says.
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