"Disney trumps all the other major studios with its ownership of powerful licensable content, owning more than double that of its rivals," says Ampere Analysis in a new report.
Why Disney Is Seen as the “Big Winner in the Licensing Renaissance”
Submitted 8 months ago by realcaseyrollins@narwhal.city to moviesandtv@lemm.ee
autotldr@lemmings.world [bot] 8 months ago
This is the best summary I could come up with:
Disney is “set to be the big winner in the licensing renaissance” as Hollywood giants look to make revenue from their content beyond using it on their own streaming services, according to a new study.
“Disney trumps all the other major studios with its ownership of powerful licensable content, owning more than double that of its rivals,” research firm Ampere Analysis explained in a report published Monday.
But Warner Bros. Discovery‘s 2023 deals to license recently released DC-adapted content to Amazon, Netflix and Tubi demonstrate that even strategies around exclusivity for core IP are now changing.”
Ampere’s analysis found that the number of TV seasons cross-licensed between Netflix and Warner Bros. Discovery’s Max and Discovery+ more than tripled in 2023, while Amazon’s overlap with studios’ streamers also grew “significantly.” The firm also noted “recent major deals” involving the likes of NBCUniversal and Disney.
Ampere formulated a “licensing power ranking” and analyzed Hollywood conglomerates’ content catalogs “to identify the number of titles currently held back that meet these criteria.”
“Several recent examples of titles that have seen a huge boost in popularity following transmission in a second window suggest that studios should seek licensing partners (like NBCUniversal’s Suits on Netflix) with the largest userbase and the smallest audience overlap,” Ampere wrote.
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