"At this rate, why make game art at all?": Nvidia DLSS 5 demands a sale damaging and stock tanking fightback, argues New Blood boss

Comments

• CompactFlax@discuss.tchncs.de ⁨8⁩ ⁨hours⁩ ago

  As if nvidia and nvidia’s shareholders considers gamers to be customers in 2026.

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• Buddahriffic@lemmy.world ⁨2⁩ ⁨hours⁩ ago

  I haven’t regretted ignoring that nvidia even exists when I’m in the market for a new GPU.

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  • scrubbles@poptalk.scrubbles.tech ⁨2⁩ ⁨hours⁩ ago

    Honestly the amd 6000 and 7000 ones are pretty legit

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• Pricklesthemagicfish@reddthat.com ⁨7⁩ ⁨hours⁩ ago

  This is slopvidias blizzard moment “dont you dumbfuck wage cattle own phones”

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  • wizardbeard@lemmy.dbzer0.com ⁨7⁩ ⁨hours⁩ ago

    I feel like some words may have been added to that “quote” over time

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    • lost_faith@lemmy.ca ⁨4⁩ ⁨hours⁩ ago

      the additions make it sound more appropriate to how they see us

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• Petter1@discuss.tchncs.de ⁨7⁩ ⁨hours⁩ ago

  You can just not ship DLSS 5 in your game…

  I don’t see any need to boycott this, especially not as gamers, as you can just disable DLSS 5 if you don’t like it.

  I interpret this statement from New Blood boss as fear that their games without DLSS 5 won’t compete well against those with it available.
  I don’t share this fear, as there was often new technology to art stuff more easy, like digital art, electronic music, digital cameras, higher resolutions etc.
  It always made the traditional art style more valuable not less, as people are motivated to pay a premium for “authentic” art.

  So my conclusion: Art that is targeted at mainstream / big quantity / fast release cycles has benefit in AI and has to use it to stay competitive, but in the other hand mainstream art has always been live-less / unhuman anyway, so I am not very sad about this.
  “Real” Art that is done by Artists for themselves not made to be like by as many people as possible will grow in value and maybe even get more popular again as people may get fed up from re-iterating art that works (e.g. pop songs)

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• henfredemars@infosec.pub ⁨8⁩ ⁨hours⁩ ago

  Because I still value human artistry and AI is not going to change that.

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• ulu_mulu@lemmy.zip ⁨6⁩ ⁨hours⁩ ago

  Such a thing said by a game studio that can very well decide to not use it, feels like wanting to ride the wave of backlash.

  Keep your artistic integrity, that I believe will become a very big selling point sooner or later.

  As for players, I seriously doubt many could afford two 5090s just to run that crap, probably not even one if the AI bubble doesn’t burst soon so prices can go back to normal.

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