Comment on Brand X
LazyBane@lemmy.world 11 months agoThey’re a social media site, brand is incredibly important.
Nobody is job networking on reddit, nobody is dating on LinkedIn, and nobody keeping in touch with their highschool friend’s on Tinder.
crashfrog@lemm.ee 11 months ago
One of the things I think is really unusual about Twitter is how bifurcated the user base used to be.
On the one side, you’ve got people like me, the regular Twitter users; I followed a mix of people I knew professionally, people who were media figures, and then just random-ass accounts who were doing tweets I liked. I don’t pay for Blue, I don’t really care who’s “verified”, since that just meant “I work for a blog or a corporation” and advertising content is irritating and I avoid it if I can. Overall when Musk took over it didn’t change my experience at all, except that all of the media accounts I followed started complaining nonstop and it just got tedious and now I follow a lot fewer of them. One thing that’s changed is that “For You” is a lot better than “Following” since Musk re-did the algorithm (used to be the other way) and now I’m on the “For You” tab about 100% of the time. It’s more fun and more interesting.
On the other side you’ve got media Twitter users. The people for whom verification was a free perk of the job, people for whom the algorithm just showed them their peers affirming their content rather than any critical perspective, and who really have experienced a sea change in their Twitter experience. But largely what they’re complaining about is that their Twitter experience is now more like how mine always was. I think this is what people are talking about when they say “TPOT”, or “This Part of Twitter.”
So I guess what I’m getting at is that there used to be two Twitter “brands”; there was the one I knew, which hasn’t changed and probably won’t; and there was the one you knew if you were employed in the media in some capacity, where that experience probably has substantially degraded since now they’re forced to have interactions outside of TPOT. I think when people in the media say “Musk ruined Twitter”, or “X destroyed the Twitter brand”, that’s what they’re talking about because Twitter as they knew it is gone.
But for most people, people like me, Twitter is the same as its ever been. Little mini-posts from people who have interesting things to say.