crashfrog
@crashfrog@lemm.ee
- Comment on Brand X 1 year ago:
Russia is a shithole because it threw out all of its Jews. Too bad, they all moved to Brooklyn; our gain and your loss.
- Comment on Brand X 1 year ago:
Ok, well, if you’re a Russian you’re just a sack of shit no matter what you do, honestly. Stay, go, eat a bullet, whatever.
- Comment on Brand X 1 year ago:
Yup! If you fled Ukraine rather than defending it, you’re a coward. Hope that helps!
- Comment on Brand X 1 year ago:
One of the things I think is really unusual about Twitter is how bifurcated the user base used to be.
On the one side, you’ve got people like me, the regular Twitter users; I followed a mix of people I knew professionally, people who were media figures, and then just random-ass accounts who were doing tweets I liked. I don’t pay for Blue, I don’t really care who’s “verified”, since that just meant “I work for a blog or a corporation” and advertising content is irritating and I avoid it if I can. Overall when Musk took over it didn’t change my experience at all, except that all of the media accounts I followed started complaining nonstop and it just got tedious and now I follow a lot fewer of them. One thing that’s changed is that “For You” is a lot better than “Following” since Musk re-did the algorithm (used to be the other way) and now I’m on the “For You” tab about 100% of the time. It’s more fun and more interesting.
On the other side you’ve got media Twitter users. The people for whom verification was a free perk of the job, people for whom the algorithm just showed them their peers affirming their content rather than any critical perspective, and who really have experienced a sea change in their Twitter experience. But largely what they’re complaining about is that their Twitter experience is now more like how mine always was. I think this is what people are talking about when they say “TPOT”, or “This Part of Twitter.”
So I guess what I’m getting at is that there used to be two Twitter “brands”; there was the one I knew, which hasn’t changed and probably won’t; and there was the one you knew if you were employed in the media in some capacity, where that experience probably has substantially degraded since now they’re forced to have interactions outside of TPOT. I think when people in the media say “Musk ruined Twitter”, or “X destroyed the Twitter brand”, that’s what they’re talking about because Twitter as they knew it is gone.
But for most people, people like me, Twitter is the same as its ever been. Little mini-posts from people who have interesting things to say.
- Comment on Brand X 1 year ago:
You think I was rude, but that’s just because I’m objecting to the Gish Gallop of idiocy you’re bringing to this. If you’d stuck to one point and tried to argue it in good faith, that would have been something.
- Comment on Brand X 1 year ago:
I think the point you are missing in both cases is that the so-called customer is not who they are advertising to. In Coca-Cola’s case, they are advertising to investors.
You just keep saying different things and then acting like that’s what you’ve been saying “the whole time”, but this is literally the first time you’ve introduced “investors” into it.
But that’s also nonsense. Coca-Cola doesn’t need to buy ads during the Superbowl to talk to their investors; they already have a mailing address for literally every Coca-Cola shareholder. Every publicly-traded company does. When Coca-Cola wants to tell you, the shareholder, something, they just host a phone call and, like, tell you with their mouths. They do this once a quarter, in fact, if not more frequently.
Aren’t you embarrassed about being wrong all the time?
- Comment on Brand X 1 year ago:
My point, which I though was obvious, was why does Coca-Cola advertise their main product that they never change except for one ill-advised try in the 1980s?
So that they can sell you all of the 20-odd other flavors, based on your favorable impressions of the Coca-Cola brand as a whole. Have you just not been fucking listening at all?
- Comment on Brand X 1 year ago:
They don’t have any new products to sell you
What? No, Coca-cola has new products every fucking year. Several times a year. Literally two months ago they launched “Coca-Cola Y3000 Zero Sugar”, a flavor supposedly created by “AI”. And just knowing that Coca-Cola launched it, you probably have an idea what it tastes like. That’s what branding does. But Twitter doesn’t do any of that, because again, they don’t launch new products. They have one product and they’ll always have one product.
- Comment on Brand X 1 year ago:
They do it so that you’ll carry over your positive impressions with the products you’ve used, to the new products they want to sell you. You like the Apple Mac, so you think you’ll like the Apple iPhone.
But Twitter just has the one product and it’ll always have just the one product. They’re not making a second product, ever. There’s nothing to transfer a favorable impression to. So what’s the “value” of Twitter as a brand, distinct from Twitter as an app? All Twitter is is an app.
- Comment on Brand X 1 year ago:
Both Microsoft and Apple sell t-shirts, in fact.
- Comment on Brand X 1 year ago:
I’m not.
- Comment on How to stop thinking about an interaction from my past? 1 year ago:
Sure, if that’s what OP is grappling with. I didn’t read a lot of self-recrimination into their message, but if I was mistaken, then sure - the most important forgiveness is what you offer yourself.
- Comment on Brand X 1 year ago:
Yeah but it’s gained more than that. So, on net, it’s gaining users.
- Comment on Brand X 1 year ago:
Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.
- Comment on Brand X 1 year ago:
Brand recognition is monetizable when you can apply it to other products. People like Apple computers; plop the logo on a phone and they’ll be predisposed to buy an Apple phone.
But Twitter doesn’t sell anything else. There aren’t going to be any Twitter-branded products that try to monetize the brand. So what’s the value of the brand lost by changing the name to “X”?
- Comment on How to stop thinking about an interaction from my past? 1 year ago:
You’re not going to like it, but the way you get over and past something like this is forgiveness. You have to forgive the pretentious twat who had the temerity to speak to you that way; you forgive him because that’s how you eliminate his power over you. You forgive him because that’s how you pull out the hooks. You forgive him because the alternative is, what? Carry this around in you forever? Find him and beat the shit out of him?
Just forgive him. Ultimately, he didn’t have your gifts - the gift of grace, the gift of the expansive generosity of spirit that leads a person not to construe literally every social encounter as “which one of us is coming out on top? It better be me.” The gift of not reflexively being a shithead to people, maybe. Whatever. You almost pity him. Almost.
Forgiveness is how you get past it. People don’t like to hear it, but it is.
- Comment on Brand X 1 year ago:
What was ever the value of Twitter as a brand? They’re not in the T-shirt business.
- Comment on So uhh.. how often should I be washing me towels? 1 year ago:
Once a week is fine. You’re clean when you get out of the shower, and the towel air-dries as you’re not using it. Even where I live - 65% humidity year-round - we only wash the towels once a week.
- Comment on In the Hamas/Israel war, why does Palestine have "hostages" but Israel has "prisoners"? 1 year ago:
In what respect would the crime not matter if you’re a “child”? Minors frequently participate as attackers in Hamas attacks. If Israel didn’t apply punitive detention to anyone under 18, then every Hamas attacker would be under the age of 18.
- Comment on In the Hamas/Israel war, why does Palestine have "hostages" but Israel has "prisoners"? 1 year ago:
None of the Palestinian prisoners released today had been imprisoned for “stone-throwing.” One woman stabbed several Israelis with a knife.
- Comment on In the Hamas/Israel war, why does Palestine have "hostages" but Israel has "prisoners"? 1 year ago:
Throwing a rock at someone can cause grievous injury or death. We’re not talking about pebbles; they’re throwing multi-kilogram stones in an attempt to damage IDF property and harm IDF soldiers.
And you may say “ok, well, that’s war; soldiers and their equipment are fair game” and that’s fair, but if you attack enemy soldiers that makes you a soldier, whatever your age might be.
So the IDF can either capture and imprison these people, or they can shoot them. Sometimes they do - the prisoners held by IDF are the ones they didn’t.