They mentioned they had 15,000 people sign up on day 1. With a $100 and a $130 option.

Let’s say 80% picked the $130 choice and 20% the $100 choice:

15,000 * .80 * $130 = $1,560,000
15,000 * .20 * $100 = $300,000

And that’s just day 1. They had 7 months of sign ups before ordering started.