“Valve added custom categories that you can sort games into. So if you want you can make a birthday list, or a list for someone else, and you can quickly add games to specific lists from Steam store pages. You can even share links to specific categories of your wishlist to send to other people.”

Steam gifting: buyers don’t need Steam accounts, they can also just send links to the gifts through email, etc. Cross region gifting calculates the cost in the gifted region when you buy it.