Most larger creators say their funds come in three forms, from most payout to least: sponsorships, YT premium views, ad supported views.

A few outdoors/vanlife channels, who are an audience that’s pretty open about this sort of thing, have even gone through the stats on YT and what they make.

Bigger channels are businesses, so they do care, even if they’re teckie and likely used ad-blockers before getting in the biz.