My own words…? It’s literally a term used to describe a studio that develops software. It’s an industry term…

Even if you mean the development studio it is still Ubisoft executives. The company hierarchy doesn’t matter.

It’s the development studio, the hierarchy does matter. Since it changes from the publisher who controls sales, to the development studio, who controls the development and service. A developer can always choose to use their own funds to keep a game alive, it’s just never worth the cost, so why would even the employees want to burn money on that…?