Honestly, this doesn’t bother me at all. The list of features they will provide to premium users sound like good premium features for content creators and companies, and doesn’t affect the lives of simple content consumers. I think it’s great they are trying to find revenue streams to stay alive.

Asking users for money isn’t entshitification. Running a website isn’t free. But if they are already asking for venture capital, now that’s scary. Losing control of your vision to investors, that’s what causes entshitification.