I think the issue is that 40k doesn’t get the message either at this point. It’s just straightforward glorification of the space marines. I don’t see anything in the modern iterations that feels remotely tongue in cheek. Rage Against the Machine may have fans who are chuds, but they’re extremely clear about their message. 40k’s message at this point seems to be “look how cool these fascist soldiers are” and not much else. That doesn’t just accidentally attract chuds, it’s a chud magnet that overly encourages them to become more chudish.