Netflix is launching its own ad tech platform only a year and a half after entering the advertising business.
Well, this sounds terrible
Netflix to take on Google and Amazon by building its own ad server
Submitted 6 months ago by BrikoX@lemmy.zip to technology@lemmy.zip
https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/
Comments
gregorum@lemm.ee 6 months ago
schnokobaer@feddit.de 6 months ago
It’s like their password sharing crackdown made people accuse them of being out of touch and they respond like “out of touch? Us?! Lmao, watch this!”
Spiralvortexisalie@lemmy.world 6 months ago
I am outraged as well, but arguably this is competition, and how many corpos with deep pockets can legitimately fight Google/Amazon without going broke. This feels like loss but with a really strong silver lining.
cordlesslamp@lemmy.today 6 months ago
Yay, another billions of dollars invested in new ways to show me ads.
Z3k3@lemmy.world 6 months ago
I used to be excited by new things in tech but all I can think is “what the fuck now”
Please tell me its not just me getting old
trustnoone@lemmy.sdf.org 6 months ago
Even at a lower level, i use to see “update” and think oo what feature or functionality has come out?
Now its like “fuck im forced to update, what feature are they removing or putting behind a paywall now”
elvith@feddit.de 6 months ago
It’s only logical. They already show ads. When they run their own ad tech stack, they cut out the middle man and earn all the money themselves.
Sure it takes a bit of work to get customers and such, but when you’re a company of that size with that many customers, it shouldn’t be that hard.
kusivittula@sopuli.xyz 6 months ago
you’re right, everything sucks now. literally everything is about stuffing ads in your face and spying on you. on top of taking your money of course.
Anticorp@lemmy.world 6 months ago
It’s not just you getting old. Tech and products in general have been getting worse for years now. They don’t try to make amazing products any more. A select few companies have cornered the entire market in every single industry, so now their goal is to make a product that extracts the absolute maximum profit.