Online ad-tracking tech is going to change, but how?
Google’s plan to turn off third-party cookies in Chrome is dying
Submitted 1 month ago by BrikoX@lemmy.zip to technology@lemmy.zip
Submitted 1 month ago by BrikoX@lemmy.zip to technology@lemmy.zip
Online ad-tracking tech is going to change, but how?
MajorHavoc@programming.dev 1 month ago
“Results showing returns on investment with Google Display Ads showed a 97 percent recovery, which Ad Age called strong, but effectiveness dropped in attempts to engage the same customers with follow-up ads, showing only a 55 percent recovery in spending for re-marketing audiences.”
There are no winners here, in any of this.
After all the posturing about Privacy, all that really happened is data-driven fuckery to get people to buy stuff they don’t need.
If I hadn’t already kicked Google the hell out of my personal life, this could have been another last straw, for me.