BMW is using augmented reality to keep your eyes on the road.
No doubt free for the first three years of the car’s life, then subscription only
Fuck off BUMW
Submitted 1 week ago by BrikoX@lemmy.zip to technology@lemmy.zip
https://www.theverge.com/2025/1/7/24335460/bmw-ces-2025-idrive-heads-up-display-ar
BMW is using augmented reality to keep your eyes on the road.
No doubt free for the first three years of the car’s life, then subscription only
Fuck off BUMW
Make cars dumb again
A loooong time ago there was a car commercial about tech a company was working on where one of the features was an infra-red heads up display. At night you would see wildlife and other warm blooded animals (like humans) light up on your windshield. That way you could see if something or someone was about to cross in front of you from the side of the road. I wish someone would make that happen.
Cadillac
Ah yes another medium for advertisements.
Why you need a whole windshield display?
The most essential features are: gear selection (when AT), e(lectronic)-brake, AC controls, navigation, radio/bluetooth.
No more distraction during a ride.
Eyes pointed in the direction of the road, but focused on the immediate foreground is not ‘On the road’…
wise_pancake@lemmy.ca 1 week ago
The one innovation I’ve wanted from this tech: a digital liquid crystal black circle that automatically blocks the sun from your eyes.
In Canadian winters the sun sets and rises at peak commute hours, and it mixes with all the salt on your window to blind you both ways.
MeowZedong@lemmygrad.ml 1 week ago
Not to mention the glare from reflecting off an icy/wet road. This would truly be a nice feature.