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Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

⁨138⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨weeks⁩ ago⁩ by ⁨hiphopheaven@programming.dev⁩ to ⁨technology@lemmy.zip⁩

https://www.theguardian.com/media/2026/sep/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in-algorithm-free-world

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Comments

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  • hiphopheaven@programming.dev ⁨3⁩ ⁨weeks⁩ ago

    You are concerned that you will make less money

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  • alpha1beta@piefed.social ⁨3⁩ ⁨weeks⁩ ago

    What he really means is you’ll see more native posts from brands, and not see as many ads, because they hide posts from brands to force them to pay to reach their own followers.

    Everyone at Meta can fuck themselves to death

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    • alpha1beta@piefed.social ⁨3⁩ ⁨weeks⁩ ago

      I’ll share a short story of how the algorithm sucks. A friend’s mom was dying of cancer. I knew it would be within a few days or week. He was texting me a lot - but in random bursts - trying to distract himself from the inevitable. I scrolled through IG, thought I saw it all, and having not heard from him in a while, I texted him something somewhat goofy.

      He texted me back, “My mom just died”. I had no idea. Sure enough, scroll another 5 minutes and buried at the end of my feed is his post from less than 2 hours ago.

      Instagram made me look like a dick because they’d rather show me 26 hour old content, than 2 hour content.

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      • jsnfwlr@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

        You used your feed for info, rather than looking at his profile or asking him politely. That’s not on Meta - that’s on you.

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      • hiphopheaven@programming.dev ⁨3⁩ ⁨weeks⁩ ago

        He should have called you with the phone

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  • vk6flab@lemmy.radio ⁨3⁩ ⁨weeks⁩ ago

    So … people will see the platform for what it really is?

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  • DFX4509B@lemmy.wtf ⁨3⁩ ⁨weeks⁩ ago

    Meanwhile here on the Fediverse/Threadiverse, people are doing fine without an algorithm other than just boosting someone else’s post.

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  • lemmysmash@piefed.social ⁨3⁩ ⁨weeks⁩ ago

    Their real concern must be in the news title, not the fake one:
    Image

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    • hunnybubny@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

      Cancer cannot into cancer.

      Terrible news.

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  • ParlimentOfDoom@piefed.zip ⁨3⁩ ⁨weeks⁩ ago

    And whose fault is that, allowing all that brand content on the platform?

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    • Makhno@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Feed us the cancer, sell us the cure

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  • schnurrito@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

    in an algorithm-free world

    What do these people think the word “algorithm” means? Something something dihydrogen monoxide.

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    • Tiresia@slrpnk.net ⁨3⁩ ⁨weeks⁩ ago

      Algorithm means Muhammad ibn Musa al-Khwarizmi. His name was transliterated into Latin as Algoritmi and from there into English as Algorithm.

      Using ‘algorithm’ to refer to anything other than the person is linguistic drift and therefore utterly unacceptable. Even if you’re “pulling an Algorithm” by relying on his mathematical work, then you’re pulling an Algorithm every time you use the number zero. Using “(pulling an) Algorithm” to refer only to a structured set of mathematically precise instructions is just so ignorant.

      Anyway, what were you saying about people being dumb for using “algorithm” in a different sense than how it was used previously?

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      • schnurrito@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

        “Algorithm” is a term from computer science that doesn’t inherently have anything to do with social media or content recommendations. Those things are examples of algorithms, but far from the only ones.

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      • LodeMike@lemmy.today ⁨3⁩ ⁨weeks⁩ ago

        Haha yes all words change meaning. You’re so smart for figuring that out.

        There’s a difference between the two changes though.

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    • AVincentInSpace@pawb.social ⁨3⁩ ⁨weeks⁩ ago

      Engagement-based content recommendation algorithm. As I am sure you well know.

      This is like asking people what they’re complaining about when they’re complaining about AI. Like yes, the term is very broad and technically encompasses non-neural-network decision making logic, but you know damn well what I’m talking about.

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  • belated_frog_pants@beehaw.org ⁨3⁩ ⁨weeks⁩ ago

    Not if you dont follow the fucking brands…

    The call is coming from i lnside the house. The point of shitty algorithms is to keep you scrolling and accidentally clicking ads

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  • reallykindasorta@slrpnk.net ⁨3⁩ ⁨weeks⁩ ago

    Wouldn’t they only see that if they followed brands? When I left ig a few years back besides the ads every three posts my home feed was just my friends’ posts and I could scroll to the end (all caught up) in 10 or so minutes if I checked it once a day

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    • hiphopheaven@programming.dev ⁨3⁩ ⁨weeks⁩ ago

      they would probably still inject ton of ads from brands

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      • cardboardboxfort@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Domino’s has been doing it for years on Reddit, for example. Lots of “goofy” posts like the Domino’s driver dancing on a customers porch because they asked him to through their door-bell camera. Dumb stuff like that.

        To say nothing about all the brand discussion about Marvels latest projects on their. 100% Disney is paying for an encouraging that pseudo-advertising behavior.

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  • newton@piefed.social ⁨3⁩ ⁨weeks⁩ ago

    You guyis still use instagram? 😂😂😂😂

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  • Muffi@programming.dev ⁨3⁩ ⁨weeks⁩ ago

    Last time i saw a friend using instagram, about every 3rd post was sponsored… So not much different?

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  • CombatWombat@feddit.online ⁨3⁩ ⁨weeks⁩ ago

    Actually, funny story, if you post more often actually people find it kind of irritating and they block you

    “What ends up happening is the best way to get more reach is just to post more often and those who can afford to post the most often do and then therefore get the most reach,” he said.

    “And it turns out your friends post a lot less than creators, who post a lot less than brands and companies.”

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    • neatchee@piefed.social ⁨3⁩ ⁨weeks⁩ ago

      Yeah the behavior they’re talking about is enabled by their algorithm. Without big brother curating how much of the content makes it to your feed, people just stop following spammy accounts.

      It’s presented as convenience ("we’ll manage that for you") but it’s actually manipulative ("we’ll tune it to exactly as much as you will tolerate")

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    • hiphopheaven@programming.dev ⁨3⁩ ⁨weeks⁩ ago

      Actually, funny story, if you post more often actually people find it kind of irritating and they block you

      You are right

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  • Tollana1234567@lemmy.today ⁨3⁩ ⁨weeks⁩ ago

    the actual boss is zuckerberg.

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    • cardboardboxfort@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Suckaturd

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  • treesquid@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Funny take, because they wouldn’t be shown branded content AT ALL, unless people voluntarily followed the brands. Then, if those brands spammed everyone’s feed and everyone saw it all and it overwhelmed them, then people would unfollow those brands. You would only see what you wanted to see, from the people and organizations you wanted to see it from, and you’d see everything they posted, rather than a black box algorithm choosing what to amplify, what to hide, and what to insert into your feed. No algorithm sounds like heaven.

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  • eremophila@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

    anyone who still uses instagram is likely to be overwhelmed just getting out of bed

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  • HootinNHollerin@lemmy.dbzer0.com ⁨3⁩ ⁨weeks⁩ ago

    Professional liar aays what

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    • hiphopheaven@programming.dev ⁨3⁩ ⁨weeks⁩ ago

      It is such an obvious lie

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  • neatchee@piefed.social ⁨3⁩ ⁨weeks⁩ ago

    This says a lot more about their platform management than it does about the value of their algorithm

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  • NathanRanch@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

    *Laughing in doesn’t use Instagram

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  • onlinepersona@programming.dev ⁨3⁩ ⁨weeks⁩ ago

    Use pixelfed, problem solved.

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    • executivechimp@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

      Pixelfed kind of sucks though and the creator’s a dick.

      (Not saying you shouldn’t leave Instagram or trying to defend them)

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      • onlinepersona@programming.dev ⁨3⁩ ⁨weeks⁩ ago

        It’s fine to me. I haven’t seen anything bad from the creator. He’s a perfectionist, but that just means I have to wait for features, which is fine.

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  • Juice@midwest.social ⁨3⁩ ⁨weeks⁩ ago

    I’d never considered how the algo might actually be improving user experience.

    I still haven’t considered it, and I never will, but I never have before either

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  • Transtaglia@lemmy.blahaj.zone ⁨3⁩ ⁨weeks⁩ ago
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