YouTube’s plan to lure more shortform creators is paying off.
I don’t understand how this is profitable. Do people really like short content?
Submitted 1 month ago by BrikoX@lemmy.zip to technology@lemmy.zip
https://www.theverge.com/2024/3/28/24114031/youtube-shorts-partner-program-ad-sharing-revenue
YouTube’s plan to lure more shortform creators is paying off.
I don’t understand how this is profitable. Do people really like short content?
No, but people will mindlessly scroll them for hours, and that means more interspersed ad views.
I find Shorts to be quite appealing for specific kinds of material. There was a time when YouTube mandated creators to produce lengthy videos, which often led to unnecessary filler content. However, Shorts eliminate that issue by necessitating creators to be concise and direct.
Here are a few types of Shorts that I enjoy:
Mikufan@ani.social 1 month ago
Who even looks at that shit?