Comment on Disney's Sora Disaster Shows AI Will Not Revolutionize Hollywood

mindbleach@sh.itjust.works ⁨20⁩ ⁨hours⁩ ago

I can barely understand the expectation this will just blow over.

These programs turn whatever you have into whatever you describe… even if you have nothing. If you actually provide an animatic, a pre-vis pass, or stand-ins acting it out, it’ll follow those, and work better. The less you ask for, the more it can do. Its shortcomings keep dwindling and the models keep shrinking. Sora shut down because this tech has moved on to local models running near real-time.

That’s gonna revolutionize Hollywood the way refrigerators revolutionized selling ice for iceboxes.

Disney doesn’t benefit because they have the money to do things the hard way. Most people don’t. So a filter that turns cardboard sets into sci-fi blinkenlights is useful to plenty of people with no hope of securing a two-comma budget. It will let them make art that would otherwise be gatekept by capital. People might excuse any gap in quality knowing the thing otherwise would not exist. And that gap will shrink. Hollywood will find itself competing with manic weirdos, like print publishers who could no longer pick which comics and stories get read.

Cocteau said film will only become art when it’s as cheap as pencil and paper. Digital cameras have brought us pretty close, but you can’t point your iPhone at an incidental space battle. Conversely: Kraus said everyone has a book in them, and in most cases that’s where it should stay. The first wave of popular use here is already rude fanfiction. But the stories the average person can tell, in motion, have now massively expanded. They can’t all be Fruit Love Island.

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