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Disney's Sora Disaster Shows AI Will Not Revolutionize Hollywood

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Submitted ⁨⁨3⁩ ⁨weeks⁩ ago⁩ by ⁨supersquirrel@sopuli.xyz⁩ to ⁨technology@lemmy.zip⁩

https://www.404media.co/disneys-openai-sora-disaster-shows-ai-will-not-save-hollywood/

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  • Willoughby@piefed.world ⁨3⁩ ⁨weeks⁩ ago

    It’s not gonna save Hollywood, they mean.

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    • supersquirrel@sopuli.xyz ⁨3⁩ ⁨weeks⁩ ago

      True, I suppose it already has permanently decreased the quality of life of CGI artists because their labor will now always be judged as a more costly alternative to AI that doesn’t actually work but still serves as a good bargaining chip against employees in negotiations.

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      • KoboldCoterie@pawb.social ⁨3⁩ ⁨weeks⁩ ago

        Hopefully we’ll see a shift towards people that gets displaced from these big studios banding together and forming their own independent studios. This has happened quite a bit in the games industry, which is undergoing a similar shift. As long as people keep pushing back against AI-created content and favor human-created things, at least; if that public opinion shifts, we’re just fucked.

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      • p03locke@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

        Remember when the world shat on CGI endlessly 25 years ago?

        It’s like all of this is the fault of a pattern of human nature, instead of one specific technology.

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    • NarrativeBear@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Disney must be so Sora

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      • Nusm@peachpie.theatl.social ⁨3⁩ ⁨weeks⁩ ago

        Image

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    • p03locke@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

      We didn’t need AI for the Hollywood slop. It’s already in the streaming services. Miles and miles of terrible movies with glowing 8.5 scores (according to their own rating systems).

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  • Laser@feddit.org ⁨3⁩ ⁨weeks⁩ ago

    There recently was a video on YouTube about how they trained an AI to actually isolate content from greenscreen where the results were very promising. So while maybe not revolutionary, it did prove to be very helpful. Though we all know that’s not the billion dollar thing these investments were for.

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    • supersquirrel@sopuli.xyz ⁨3⁩ ⁨weeks⁩ ago

      You know this is desperately grasping for straws here given the massive economic AI bubble we are in right?

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      • Laser@feddit.org ⁨3⁩ ⁨weeks⁩ ago

        Hey, I’m well aware this doesn’t justify it in any way and this isn’t what any tech bro had in mind. I’m just saying there have been advancements in a maybe unexpected area of video editing. But I thought this was clear from three way I worded my comment

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    • Carnelian@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      When you say isolate content from greenscreen what do you mean? Like take a finished shot and re-green the stuff that was greenscreened in?

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      • Laser@feddit.org ⁨3⁩ ⁨weeks⁩ ago

        www.youtube.com/watch?v=3Ploi723hg4 this is the video, it’s about situations where normal filters have issues cropping out the content without spill or when some objects are reflective or transparent.

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  • blinfabian@feddit.nl ⁨2⁩ ⁨weeks⁩ ago

    finally some good news :3

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  • mindbleach@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

    I can barely understand the expectation this will just blow over.

    These programs turn whatever you have into whatever you describe… even if you have nothing. If you actually provide an animatic, a pre-vis pass, or stand-ins acting it out, it’ll follow those, and work better. The less you ask for, the more it can do. Its shortcomings keep dwindling and the models keep shrinking. Sora shut down because this tech has moved on to local models running near real-time.

    That’s gonna revolutionize Hollywood the way refrigerators revolutionized selling ice for iceboxes.

    Disney doesn’t benefit because they have the money to do things the hard way. Most people don’t. So a filter that turns cardboard sets into sci-fi blinkenlights is useful to plenty of people with no hope of securing a two-comma budget. It will let them make art that would otherwise be gatekept by capital. People might excuse any gap in quality knowing the thing otherwise would not exist. And that gap will shrink. Hollywood will find itself competing with manic weirdos, like print publishers who could no longer pick which comics and stories get read.

    Cocteau said film will only become art when it’s as cheap as pencil and paper. Digital cameras have brought us pretty close, but you can’t point your iPhone at an incidental space battle. Conversely: Kraus said everyone has a book in them, and in most cases that’s where it should stay. The first wave of popular use here is already rude fanfiction. But the stories the average person can tell, in motion, have now massively expanded. They can’t all be Fruit Love Island.

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    • supersquirrel@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

      The less you ask for, the more it can do.

      Which is the entire ideology of the cult around AI.

      Y’all want a world that gives you nothing you ask for while we are powerless to do nothing.

      You are wrong, or at least you are wrong to identify your beliefs as in the realm of rationality or science, what you are espousing a set of religious beliefs in the power of AI that there is zero evidence AI will fulfill.

      I am fine with you having different spiritual beliefs then me just don’t everybodies time by trying to force everyone to think your religion is reality.

      No one cares who isn’t already part of your cult.

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      • mindbleach@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

        Literally what are you talking about.

        I am describing how video-to-video models are better at ‘change this one thing’ than ‘make up a whole scene.’ It’s not metaphysics. It’s CGI for dummies.

        Local models run on the same power draw as a video game, and some can process ten seconds of footage every five seconds. The best use - because ‘change this one thing’ works better - is processing things humans made the usual way. E.g., real actors on cardboard sets, and other things I actually said.

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      • FreedomAdvocate@lemmy.net.au ⁨2⁩ ⁨weeks⁩ ago

        The only “cult” around AI is the anti-AI cult. The rest of us just acknowledge the reality that AI is now an everyday tool to use, and it’s revolutionising the world at a break-neck pace. It’s turning entire industries on their heads, doing in minutes for a handful of dollars what a year ago took 300 people millions of dollars to do.

        The genie is out of the bottle, and it’s not going back in ever again. The genie is only going to get more powerful by leaps and bounds. The anti-AI crowd are going to be left behind, unemployed, and even worse for them - unemployable.

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  • FreedomAdvocate@lemmy.net.au ⁨2⁩ ⁨weeks⁩ ago

    AI can already create cgi that’s better than most Hollywood slop. AI created movies are an inevitability, and they’re going to revolutionise the industry in a great way for everyone apart from Hollywood.

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  • tanisnikana@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Why must they shit on cool Kingdom Hearts guy and the blue skies and the concept of emptiness in general, with their AI nonsense?

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