i won’t fault valve’s IP infringement team for missing one infringing product in a sea of i’m not bothering to estimate infringing products

it’s the fact that it’s a companion cube [valve™] for a valve [valve™] video game [valve™] console [valve™] being made by notvalve™. if it was just a t-shirt on redbubble they could probably fly under the radar, but this is too close to confusing the consumer. like, how many people here automatically assumed they had valve’s permission? which would imply some sort of partnership with valve, just by making the faceplates?

ideally that’s the kind of confusion IP law is supposed to prevent. how it’s used vs how it was intended is another can of worms (and idealism versus pragmatism is a fun argument don’t get me wrong) but we can pretend for a little bit.