Comment on Brand X
volvoxvsmarla@lemm.ee 10 months agoI would guess the ad revenue. Twitter sells ads. Businesses are probably less likely to advertise on a rebranded platform that implemented so many controversial changes that advertising on it is now not only hitting a much smaller target group (since people left) but is also associated negatively, which might lead to losing even more clients. It is like a local organic fair trade food brand being associated with nestle. This will probably not lead to an increase in sales but much the opposite.
crashfrog@lemm.ee 10 months ago
Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.
skulblaka@kbin.social 10 months ago
[citation needed]
According to every source I can find X/Twitter has lost around 32 million users and counting since the rebrand.
crashfrog@lemm.ee 10 months ago
Yeah but it’s gained more than that. So, on net, it’s gaining users.
TseseJuer@lemmy.world 10 months ago
why are you refusing to accept you are wrong?
RIPandTERROR@sh.itjust.works 10 months ago
Is this stupid sack of self sucking anal fuck juice you, mate? Image
crashfrog@lemm.ee 10 months ago
Yup! If you fled Ukraine rather than defending it, you’re a coward. Hope that helps!
RIPandTERROR@sh.itjust.works 10 months ago
Not if you’re the invading force