AI Features Fail to Impress iPhone and Samsung Users, but Better Mobile AI Could Spark Loyalty Shift Among iPhone Owners

Key Findings

> - 73% of iPhone users and 87% of Samsung users say AI features add little to no value, highlighting widespread apathy across both brands. > - 16.8% of iPhone users (1 in 6) would however consider switching to Samsung for better AI features, compared to only 9.7% of Samsung users willing to move to Apple. > - AI Matters More to iPhone Users, 47.6% say It’s key in choosing a new phone vs. 23.7% of Samsung users