YouTube’s plan to lure more shortform creators is paying off.
Who even looks at that shit?
A quarter of YouTube’s paid creators are earning money with Shorts
Submitted 7 months ago by BrikoX@lemmy.zip to technology@lemmy.zip
https://www.theverge.com/2024/3/28/24114031/youtube-shorts-partner-program-ad-sharing-revenue
BrikoX@lemmy.zip 7 months ago
I don’t understand how this is profitable. Do people really like short content?
catloaf@lemm.ee 7 months ago
No, but people will mindlessly scroll them for hours, and that means more interspersed ad views.
cloudless@lemmy.cafe 7 months ago
I find Shorts to be quite appealing for specific kinds of material. There was a time when YouTube mandated creators to produce lengthy videos, which often led to unnecessary filler content. However, Shorts eliminate that issue by necessitating creators to be concise and direct.
Here are a few types of Shorts that I enjoy: