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Cloudflare CEO warns AI and zero-click internet are killing the web's business model

⁨162⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨day⁩ ago⁩ by ⁨neme@lemm.ee⁩ to ⁨technology@lemmy.zip⁩

https://www.techspot.com/news/107859-cloudflare-ceo-warns-ai-zero-click-internet-killing.html

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Comments

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  • MTK@lemmy.world ⁨13⁩ ⁨hours⁩ ago

    Oh no! Not the business model!

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    • smokinliver@sopuli.xyz ⁨10⁩ ⁨hours⁩ ago

      Imagine we had to go back to creative, self-hosted websites, wouldn’t that be terrible

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      • 4k93n2@lemmy.zip ⁨4⁩ ⁨hours⁩ ago

        back to the good old days when “self-hosting” wasnt even a term because of course you would be hosting it yourself!

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      • nerv@lemmynsfw.com ⁨5⁩ ⁨hours⁩ ago

        Yes, please. Let’s do that.

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  • nthavoc@lemmy.today ⁨21⁩ ⁨hours⁩ ago

    Reminder: the Internet has its roots from ARPANET which is designed to survive an atomic blast and openly available to learn. A dead web business model won’t kill the technology that allows humans to instantly communicate. If anything a new internet may come of this once the money dries up.

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    • kalpol@lemm.ee ⁨19⁩ ⁨hours⁩ ago

      Yep there is nothing stopping new web sites coming online. It’s just hard to find them. Guess what was also hard in the early Internet days? Finding them. Web rings may make a big comeback.

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      • The_Decryptor@aussie.zone ⁨6⁩ ⁨hours⁩ ago

        Web rings may make a big comeback.

        I’ve got great news for you

        • 🕸💍.ws
        • weirdwidewebring.net
        • webring.xxiivv.com
        • hotlinewebring.club
        • epic1.neocities.org/webring
        • vastrecs.neocities.org/links/webrings
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      • MrsDoyle@sh.itjust.works ⁨6⁩ ⁨hours⁩ ago

        I have a few books that came free with PC mags back in the day, full of links to mad crazy websites and interesting/useful stuff. So few pixels back then!!

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    • KeenFlame@feddit.nu ⁨4⁩ ⁨hours⁩ ago

      Ah yes when the money that we give monthly to connect dries up. Yes that money will certainly dry up sometime

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      • nthavoc@lemmy.today ⁨3⁩ ⁨hours⁩ ago

        You’re mixing ISP fees with Ad/monetized content revenue (the “web business model”). One is a shortcut to not having build your own infrastructure and the other is for people we don’t really need for the internet to function.

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  • henfredemars@infosec.pub ⁨1⁩ ⁨day⁩ ago

    Maybe it’s a good thing if the Internet eats itself.

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    • Photuris@lemmy.ml ⁨1⁩ ⁨day⁩ ago

      If only we can somehow figure out how to bring back something like the web of the ’90s

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      • pennomi@lemmy.world ⁨1⁩ ⁨day⁩ ago

        Federation, mostly. Places like Lemmy and Mastodon aren’t obsessed with optimizing ad spend, so there’s a lot lees incentive to enshittify.

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      • umbrella@lemmy.ml ⁨13⁩ ⁨hours⁩ ago

        youre pretty much in it.

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      • stray@pawb.social ⁨1⁩ ⁨day⁩ ago

        YouTubers are doing webrings again, I shit you not. I love it.

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      • unexposedhazard@discuss.tchncs.de ⁨1⁩ ⁨day⁩ ago

        It mostly still exists, you just arent interacting with it.

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  • Jimmycakes@lemmy.world ⁨1⁩ ⁨day⁩ ago

    The zero click searches just haven’t been monetized yet. Don’t worry they are working on it

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    • paraphrand@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Totino’s Pizza Rolls remind you AI makes mistakes, always double check important information. [AD]

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  • 4k93n2@lemmy.zip ⁨4⁩ ⁨hours⁩ ago

    duckduckgo added the “instant answers” sidebar for the first time back in 2014 and google did the same not too long after, so its definitely not a new issue

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  • ozoned@piefed.social ⁨1⁩ ⁨day⁩ ago

    Long live the Fediverse?

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  • SplashJackson@lemmy.ca ⁨1⁩ ⁨day⁩ ago

    Well the internet had a good run up to about 2008

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    • VitoRobles@lemmy.today ⁨13⁩ ⁨hours⁩ ago

      It was around that time when we started making people visit the same 5-10 sites. Facebook virus indeed.

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  • autonomoususer@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Get a real job.

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    • quetzaldilla@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Go back to watching Fox News, boomer.

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      • autonomoususer@lemmy.world ⁨1⁩ ⁨day⁩ ago

        Why are you shilling CEOs?

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  • nothx@hexbear.net ⁨1⁩ ⁨day⁩ ago

    Good?

    Lol

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    • null_dot@lemmy.dbzer0.com ⁨21⁩ ⁨hours⁩ ago

      I don’t think we will like the new model though.

      I mean IDK what it will be, but it will be implemented by tech bros working for tech giants.

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      • nothx@hexbear.net ⁨4⁩ ⁨hours⁩ ago

        Agreed, it only gets worse before it gets worse.

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  • fubarx@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Google is in an interesting predicament. Their ad service brings in so much revenue, but it’s based on search sending traffic to places where those ads are consumed.

    Boost search through Overviews and you’re limiting the effectiveness and reach of your ad service. And to top it off, your search needs content to ingest and remain relevant. But if the ad revenue drops off to websites, they go out of business, so search has less stuff to ingest.

    It’s like a reverse flywheel, where each part is working to harm the other part. People have been pointing this out for the last couple of years, but Google search just keeps adding more to Overviews and choking off the flow.

    And before you say “good, I hate ads,” most of the internet today and its services are paid by ad revenue changing hands. That includes ISPs that host the Fediverse, networking and storage gear makers, pretty much everything to do with open source, and so many jobs that exist to keep the whole thing humming so we can enjoy cat memes.

    If Google (or someone like Cloudflare) doesn’t figure out a way to keep the money flowing, we may be watching a sea shift in how the internet has worked in the last 30 years.

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    • nucleative@lemmy.world ⁨18⁩ ⁨hours⁩ ago

      I think Google can never really hope to disrupt itself. The entire company is oriented towards selling those ads. So any other internal division that tries to eliminate the ads division is going to have a very uphill battle.

      IMO the industry is ripening for disruption and someone will come along with a new idea for how to incentivize content generation and it will very likely continue to involve some heavy commercial marketing.

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      • Ledericas@lemm.ee ⁨13⁩ ⁨hours⁩ ago

        yea they need those ads, youtube ads bring in around 37bn for the platform in ad revenue.

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